White is the new green. Greenpeace Ad
Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, the Artic Hare & the Polar Bear, whose homes are melting at a rapid rate.
(Source: yoannmichaux, via helloyoucreatives)
